Printable Name Testing Survey
This two-page Letter PDF is for people testing company name ideas with a small group. It includes a Name and Date line, then prompts to ask after saying each name once. The survey columns leave room for short answers. The questions cover spelling after one hearing, what kind of business the name suggests, what it makes people feel, whether it reminds them of another name, and which name people remember most. The second page is an answer key with the same questions listed for easy reference.
Free printable · PDF
- 2 pages
- US Letter — choose “Fit to page” for A4
- PDF, 67 KB
Free for personal, family and classroom use.
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Print the sheets and write each name at the top before you start. Read one name once, then ask the questions in order and record answers in the spaces provided. Use the response page to compare names side by side and see which ones are clear, memorable, and easy to explain.
Good for
- Test how easily a name can be spelled
- Check first impressions of each name
- Compare which name people remember best
Tip: Print two copies so you can test more than one name at the same time.
5 files · PDF, DOCX, XLSX
Get every sheet: Brand Naming Workbook
This sheet plus 4 more in one download, with the editable Word and Excel files. Brand naming workbook: brand brief worksheet, brainstorm sheet, Excel weighted scoring matrix, trademark and domain availability checklist and a name-testing survey.
$7.00 USD, one-time 5 files · about $1.40 each
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- 7-day refund
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