Printable Brand Brief Worksheet
This 2-page Letter PDF is for anyone planning a brand name and wants a clear starting point. It includes a Brand brief page with Name and Date fields, plus seven prompts in a two-column layout: What do we do, in one sentence? Who is our customer? Three words for how we want to feel. Names or styles we dislike, Markets and languages we sell in, and Must we have the .com? The second page is an answer key that repeats the first three prompts with numbered rows.
Free printable · PDF
- 2 pages
- US Letter — choose “Fit to page” for A4
- PDF, 67 KB
Free for personal, family and classroom use.
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Fill in the brief before you brainstorm names. Use the first page to define the basics, then keep the answer key nearby as a quick reference while you compare name ideas. It helps narrow your list to names that fit the work, the audience, and the feel you want.
Good for
- Plan a brand name before brainstorming
- Gather notes for a naming meeting
- Keep naming choices aligned with goals
Tip: Print one copy for notes and one clean copy to review with your team.
5 files · PDF, DOCX, XLSX
Get every sheet: Brand Naming Workbook
This sheet plus 4 more in one download, with the editable Word and Excel files. Brand naming workbook: brand brief worksheet, brainstorm sheet, Excel weighted scoring matrix, trademark and domain availability checklist and a name-testing survey.
$7.00 USD, one-time 5 files · about $1.40 each
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