Printable Company Name Scoring Matrix
This scoring matrix is for anyone comparing company name ideas and needing a clear way to rank them. It includes columns for Name, Memorable, Easy to spell, Meaning fit, Distinctive, Domain, Trademark clear, and Weighted total. Each criterion is scored from 1 to 5, with weights shown in row 1 of the notes. The total calculates automatically. Example rows include GreenGrow with sample scores.
Free printable · PDF
- 2 pages
- US Letter, landscape — choose “Fit to page” for A4
- PDF, 67 KB
Free for personal, family and classroom use.
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Use it to enter each name option, score every criterion, and compare the weighted totals side by side. Keep the highest-scoring names for deeper checking. Print it for group review or use it in a spreadsheet to sort name ideas quickly.
Good for
- Rank company name ideas side by side
- Compare shortlist options with weighted criteria
- Record team scores during naming reviews
Tip: Fill in weights first so every score uses the same ranking rule.
5 files · PDF, DOCX, XLSX
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This sheet plus 4 more in one download, with the editable Word and Excel files. Brand naming workbook: brand brief worksheet, brainstorm sheet, Excel weighted scoring matrix, trademark and domain availability checklist and a name-testing survey.
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